RI President Jennifer Jones imagines a Rotary where members act to make their dreams become
reality and they make the most of their club experiences. She urges members to engage more with each other and use these connections to build partnerships that change the world.

The logo for the theme was designed by Riki Salam, an Australian artist and graphic designer specializing in contemporary Indigenous art, design, and communications.

There is, of course, a deeper meaning behind each element of the design. The circle in aboriginal culture for instance, signifies our connections to one another. The dots around it represent people and there are seven because of Rotary´s areas of focus.The circle and the dots together become a navigation star – our guiding light. The solid line underneath is what is referred to as a digging stick and it is used when doing hard work. And since Rotary members are people of action – it represents a tool for getting things done.